What To Do When Your San Diego Home Isn't Selling

By Rieder Homes

Dennis and Mance Rieder are the dynamic father-and-son duo behind Rieder Team Realty, bringing decades of combined experience and a genuine passion for the San Diego real estate market.

A “For Sale” sign has been in your yard for a few weeks now. You priced it carefully, the listing looked sharp, and you expected the calls to start coming. Instead, it’s quiet. No showings booked, no offers on the table, just a growing worry that something is wrong with your home or the way it’s being sold.

Before you make any big moves, you need to understand what’s actually happening. A lot of sellers still have the COVID-era market in their heads, when a home hit the MLS and pulled multiple offers the same day. That’s not the market we’re in now. San Diego is a normal market today, with around 6,000 homes trading and about 2,000 selling every month. The average time to a sold price is sitting around 93 days, and if your home has needed price adjustments along the way, it can stretch to 150 days.

A longer time on the market doesn’t mean your home won’t sell. It will. It just means the strategy has to match the market.

This is the truth worth writing down: buyers set the price. No matter how wonderful your home is, without a buyer, it doesn’t sell. What works in your favor is that nearly every stalled listing falls into one of three scenarios, and each one has a clear next move. In the video, we walk through all three and tell you exactly which adjustment fits each situation.

You can watch the full video above, or feel free to skip to the topics that interest you most using the timestamps below:

00:00 — Why Homes Stall
00:46 — The Market Today
01:55 — Showings, No Offers
05:25 — No Foot Traffic
07:22 — Reset Strategically
09:37 — Let’s Talk

If your home has been sitting and you need to move, we’re glad to help. We’ll pull the latest comps with a fresh set of eyes, review your listing, and walk through the steps that could finally get it sold. We’ve also built our whole approach around homes that didn’t sell the first time, so this is familiar territory for us.

Call or text us at 858-779-0823, email us at info@riederhomes.com, or reach out through riederhomes.com. We’re looking forward to serving you here in the beautiful city of San Diego.